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Web within qualitative marketing research, an innovation game is a form of primary market research developed by luke hohmann where customers play a set of directed games as a means of generating feedback about a product or service. Objectives and user guide first introduced by luke hohmann, innovation games are now essential resources that provide fun and effective ways to increase collaboration and creativity within a team. Getting customers involved in the process of continuous improvement helps to boost the business’s. < 1 minute innovation games are a set of originally market research oriented, facilitated and directed games. The research is primary because the data collected is gathered directly from customers or prospects and is intended to.
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